Senior Specialist, Creative Strategy & Performance (Paid Marketing)

Job title: Senior Specialist, Creative Strategy & Performance (Paid Marketing)

Location: Spain; Poznań; Curitiba; Amsterdam; São Paulo; Mexico City; Berlin; Bogotá; Rio de Janeiro

Department: Docplanner

Employment type: FullTime

Workplace type: Not stated

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: pro.doctoralia.es

Why join us?

📊 Real impact – We help doctors help patients. Your work truly makes a difference.

📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.

✨ Shape the future, sustain growth – Make a difference now and build for long-term success.

Job Description

Docplanner's Paid Marketing team - a B2B function focused on acquiring doctors and clinics - is looking for a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media: from strategy and briefing, through asset production management, to performance intelligence and testing. This is a hybrid strategist/operator role - half creative thinking, half process and data discipline.

You'll be the bridge between performance data and creative output - turning what's working (and what isn't) across our nine markets into sharper briefs, faster production cycles, and a continuously improving testing roadmap.

We are looking for a person with a Performance Marketing background that has hands-on experience in campaigns management and targets delivery. If you are a performance marketer who loves testing and can turn insights into repeatable creative performance, read on!

How will you make an impact?

Creative Strategy

• Define the creative strategy and testing roadmap for paid campaigns across all markets and ad platforms, aligned with performance goals
• Translate campaign objectives and audience insights into clear, actionable briefs
• Partner with local market teams to adapt global creative direction to local nuances - language, culture, and regulatory requirements

Asset Preparation & Coordination

• Own the end-to-end production workflow: brief - content and design coordination - review - localization - trafficking
• Coordinate with in-house designers and freelancers to keep timelines predictable
• Build and maintain a repeatable process - briefing templates, naming conventions, approval workflows - to reduce bottlenecks and rework

Creative Intelligence & Testing

• Run structured A/B and multivariate tests across Meta and other paid channels, defining hypotheses, success metrics, and test cadence
• Build creative performance reporting (Meta Ads, Tableau, Amplitude) that identifies which elements - format, hook, messaging, visual style - drive results
• Maintain a creative intelligence repository documenting what's worked, by market and format, to inform future briefs

Tracking & Measurement

• Ensure creative-level tracking is implemented and tagged correctly, in partnership with the tracking/tech team, so performance can be attributed accurately
• Monitor creative fatigue and flag refresh cycles proactively, before performance declines

Team Flexibility

• Step into hands-on campaign management when needed - covering colleagues' absences or supporting new market initiatives.

What We're Looking For

• 4+ years in performance marketing with a proven track record in creative strategy, or a media buying background with hands-on experience in paid social creative (Meta Ads required; TikTok, Google, LinkedIn, or Bing a plus)
• Hands-on experience in paid media performance, including campaign set-up and management - able to step into hands-on campaign management when team capacity is stretched
• Demonstrated experience managing creative production across multiple stakeholders - designers, agencies, local teams - at scale
• Strong analytical skills - comfortable pulling and interpreting creative performance data independently, not relying on assumptions
• Experience designing and running structured creative tests, not ad hoc experimentation
• Strong project management and cross-functional communication skills - this role touches Paid Ads, Design, Local Marketing, and Data Analytics teams
• Fluent English required; Spanish and/or Portuguese a strong plus given our market footprint
• Comfortable operating across multiple markets and cultures simultaneously

Nice to Have

• Familiarity with Amplitude, Tableau, or HubSpot or Creative Intelligence tools
• Experience with creative automation or dynamic creative optimization (DCO) tools
• Background in healthcare, marketplace, or subscription business models

What to Expect from Our Hiring Process

We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):

1️⃣ Intro Chat – A first call with our Talent Partner, to explore mutual fit around relevant skills, value alignment, and motivation.

2️⃣TestGorilla – (SHL numerical reasoning assessment).

3️⃣Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with the hiring manager and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.

4️⃣Business Case – A take-home exercise incl. a few days' preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with the hiring manager and the team to discuss your thoughts and findings.

5️⃣ Additional/ Final Interview (Optional) – A final conversation with another senior leader from our Global Team.

6️⃣ References & Offer!

Why You’ll Love It Here

💙 Global Benefits – No matter where you are, you’ll have access to:

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.

📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.

🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.

🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.

⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In

At Docplanner, our values guide everything we do:

📊 Focus on results – we're here to make an impact.

🧠 Think like an owner – take responsibility, drive outcomes.

✂️ Keep it simple, keep it lean – smart solutions over complexity.

🔊 Be respectful and radically honest – openness builds trust.

📚 Learn and be curious – growth is part of the job.

Don’t just take our word for it—check out our Glassdoor to hear what our people say!

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We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.