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About the role
Mable is hiring a full-time CRM Specialist in a hybrid role based in Sydney, Brisbane or Melbourne. The position builds and optimises automated customer lifecycle journeys across email, SMS, push and in-app channels, using data, behavioural triggers, segmentation, personalisation and A/B testing to improve engagement, growth and retention. It requires at least 2 years of hands-on CRM campaign or build experience.
Key requirements
• At least 2 years of relevant experience
• Required skills: Hands-on management, execution and optimisation of CRM campaigns or builds, Marketing automation and customer engagement platforms, Multi-channel campaign execution across email, SMS, push and in-app channels, Campaign monitoring and measurement, Personalisation and segmentation strategies, A/B testing, Campaign performance communication, Stakeholder management, Attention to detail, Time management, AI tools for everyday work and process efficiency
Opportunity details
• Workplace: Hybrid
• Posted: Aug 21, 2026
• Original advert language: English
Full vacancy
HealthRoleIQ regularly verifies this opportunity against the employer’s posting and highlights the details relevant to your match.
Job title: CRM Specialist - Engagement and Adoption
Department: Mable - Marketing
Team: Adoption & Engagement
Location: Sydney, Brisbane, Melbourne
All locations: Sydney, Brisbane, Melbourne
Workplace type: hybrid
HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:
1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
To find out more, visit https://mable.com.au/
About the role
Mable is looking for a CRM Specialist. This is a full time role, reporting to the Senior Manager, Engagement & Adoption. The role sits within the Engagement & Retention team, which is part of the wider Growth Team at Mable.
The CRM Specialist is responsible for building and optimising automated customer lifecycle journeys that drive engagement, growth, and retention. This role uses customer data, behavioural triggers, and segmentation to deliver personalised communications across email, SMS, push, and in-app channels. The role partners closely with Product, Marketing, and Data teams to measure and improve journey performance, ensuring customers receive the right message at the right time throughout their lifecycle.
Key Responsibilities
Multi-channel marketing automation creation, including Email, SMS, Push, and In-app engagement channels
Execution, monitoring and measurement of CRM campaigns and their success
Work closely with internal business stakeholders to ensure on-time delivery of campaigns or automation builds
Communicate campaign performance and results
Optimise new campaigns using data and feedback from existing and previous projects
Prepare variations for A/B testing and execute test plans
Develop and execute personalisation and segmentation strategies for key customer audiences
Ownership of lifecycle maps & process docs
Stay up-to-date with the martech trends and best practices
Skills, Knowledge and Experience
2+ years hands-on experience in managing, executing and optimising CRM Campaigns or Builds
Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred)
Proficiency with the Google suite & online collaboration tools e.g. JIRA, Miro, Confluence, etc. is desirable
Attention to detail
Excellent communication and stakeholder management skills
Knows how to use AI tools to assist with everyday tasks, speed up execution and streamline processes.
Strong time management skills
Passionate about Tech and making a real impact on people’s lives
We’re powered by purpose
We’re Switched On 💡
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold 📣
We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One 🤝
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful 🌟
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Values we share as part of Attain Healthtech
Break New Ground 🧨
We simplify care with creativity and bold ideas.
Make It Matter💟
We put people at the centre and create impact that improves lives.
Own The Outcome🥇
We aim high, deliver excellence and drive results that last.
Our benefits
Power your career ⚡️
Learn from industry experts, experienced leaders, and on-the-job opportunities.
Access parental leave 👶
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility 🏠
We’re a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days 🌴
Get one extra paid leave day per quarter for what makes you happy.
Take a floating public holiday 🫶🏾
Acknowledge a significant day your way with family and friends.
Be rewarded 🏆
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
We are one
As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.