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About the role
Permanent full-time hybrid role based in Sydney, Melbourne or Brisbane. The Senior Manager, Digital Experience will own the roadmap and delivery operations for marketing websites across Attain Healthtech, manage the headless CMS stack and vendors, coordinate cross-functional technical work, and communicate scope, risks and delivery updates to stakeholders.
Key requirements
• Bachelor’s degree or equivalent in Digital Marketing, Ecommerce, CX or similar field
• At least 3 years of relevant experience
• Required skills: End-to-end CMS or digital platform management, Headless CMS architecture, Product roadmap development, Product delivery squad leadership, Sprint planning, Backlog triage, Stakeholder management and communication, Technical scoping and prioritisation, Risk and trade-off communication, Cross-functional collaboration, Vendor evaluation and relationship management, Digital platform and website management
Opportunity details
• Workplace: Hybrid
• Employment: Permanent
• Posted: Aug 19, 2026
• Original advert language: English
Full vacancy
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Employer’s role description
Job title: Senior Manager, Digital Experience
Department: Growth
Team: Performance Marketing - Digital Experience
Location: Sydney
All locations: Sydney, Melbourne, Brisbane
Work type: Permanent - Full time
Workplace type: hybrid
HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:
1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
To find out more, visit https://mable.com.au/
About the role
As the Senior Manager, Digital Experience,, you will be responsible for helping develop and manage the marketing websites across Mable, HomeMade, and other Attain Healthtech businesses. You will own the product roadmap for the Web Squad, balancing business requests with developing best-practice digital experience initiatives. Working closely with the wider acquisition team, marketing, CX designers and developers, you’ll understand customer needs and how to bring them to life using our technology platforms.
We’re looking for someone who can help champion best-practice website management,, manage non-technical stakeholders, and deliver innovative digital experiences for our customers.
Key Responsibilities
Develop and execute the product roadmap for Attain Healthtech’s marketing websites, including mable.com.au and homemadesupport.com.au. This includes delivering BAU tasks in response to business requests as well as digital initiatives developed by the Web Squad based on insights and key business opportunities.
Serve as the technical intake point for all initiatives requiring platform or CMS changes. Collaborate with Product Design and Engineering to assess feasibility, translate requests into scoped, estimated work and prioritise based on business strategy.
Lead Web Squad product development sprints, including task prioritisation, stakeholder management and reporting. Lead day-to-day squad leadership — managing sprint planning, prioritisation, and removing blockers to maintain delivery velocity
Manage stakeholder communication for all Web Squad updates. Translate technical scope, trade-offs, and risk into clear, confident updates for senior leadership. Produce documentation for major changes, including cutover plans, stakeholder registers, and roadmap updates. Work with squad and Acquisition team members to develop post-launch analysis of key initiatives.
Act as the business owner for Attain Healthtech’s headless CMS stack (Contentful, Cloudinary, AWS) and the digital properties that sit on it, including vendor evaluations, relationship management and contract renewals.
Work closely with wider Attain Healthtech technical teams to ensure the marketing website optimises its connections to the wider Attain Healthtech tech stack.
Skills, Knowledge and Experience
Bachelor’s degree or equivalent in Digital Marketing, Ecommerce, CX or similar field
3-5 years experience managing a CMS or digital platform end-to-end, ideally with a headless CMS such as Contentful.
A strong understanding of headless CMS architecture (e.g., Contentful, AWS, Cloudinary) and its role in supporting scalable digital properties.
A track record of leading a product delivery squad’s day-to-day operations - sprint planning, backlog triage, and removing blockers to maintain velocity.
Exceptional stakeholder communication skills; you can translate technical scope, trade-offs, and risk into confident, proactive updates for senior/executive leadership.
Experience acting as a primary technical partner for cross-functional teams (Product, Marketing, Analytics), ensuring incoming requests are scoped against business prioritises and platform health.
Ability to thrive in a rapidly scaling environment with non-technical stakeholders, navigating ambiguity with a proactive approach to process improvement and solution development.
Passionate about technology, accessibility, and making a real impact on people’s lives
We’re powered by purpose
We’re Switched On 💡
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold 📣
We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One 🤝
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful 🌟
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Values we share as part of Attain Healthtech
Break New Ground 🧨
We simplify care with creativity and bold ideas.
Make It Matter💟
We put people at the centre and create impact that improves lives.
Own The Outcome🥇
We aim high, deliver excellence and drive results that last.
Our benefits
Power your career ⚡️
Learn from industry experts, experienced leaders, and on-the-job opportunities.
Access parental leave 👶
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility 🏠
We’re a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days 🌴
Get one extra paid leave day per quarter for what makes you happy.
Take a floating public holiday 🫶🏾
Acknowledge a significant day your way with family and friends.
Be rewarded 🏆
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
We are one
As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.